1.                  It appears from reading websites or sales pitches that anyone who can code a page of HTML can "do SEO" or their sites are SEO friendly.  However, when you take a cursory look at the websites they produce or “optimise” it is easy to see how wrong this is. 

2.                  Pick the wrong “SEO expert” and at best your site will not be ranked in the search engines, but at worst they can get your website blacklisted by Google.  If that happens you will never be found by customers!  It has happened to BMW (Germany).

3.                  However, successful SEO is not that easy, it requires an in-depth knowledge of how the search engines function and evolve as well as how they catalogue and rank websites.  SEO does not stand still and to stay on top you have to read constantly, stay on top of changing SEO criteria, and ensure that SEO strategies are more than just quick fixes. 

4.                  This Paper aims to explain what SEO is, what are the important components of SEO, how chose the right SEO expert for your needs.

The Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) have made a joint commitment to encourage best practice in online direct marketing.

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Some experts have claimed that insurance firms are moving their products off affiliate sites in a bid to increase spending on their search engine marketing.

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Companies appearing at the top of search result rankings get four times the average number of clicks than those ranked second, it has

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I hope businesses take heed of the recent announcement from the Telegraph that its search engine optimisation (SEO) has boosted its online traffic in March.

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With the rapidly increasing number of public contributions to national and local news, YouReportTV has launched the world’s first people’s news site, featuring news generated entirely by the community.

Launched on the 2^nd April 2008, YouReportTV enables consumers to immediately broadcast news items that are of interest to their peers and the wider community. News can be uploaded by mobile device, digital camera, webcam or camcorder and can include videos, text copy and photos.